Paris Streetwear Scene

Image courtesy of Boyhood

Parisian label BOYHOOD is gaining momentum. They were a big hit at a recent show in Lisbon which featured the energetic local youth culture in the Reboleira area which was consistent with this emerging brands energy. Despite living in an environment without much, the local teens expressed themselves creatively which photographers documented against the backdrop of the streets and nearby beach. The photographs showcased BOYHOOD’s signature streetwear style and box logo graphics in an assemblage of tees, jackets and pullovers in bright hues, as well as a collaboration with Andrea Crews initially shown during Men’s Fashion Week in Paris. BOYHOOD also has a new partnership with ASICS. Their signature logo and clean lines are a throwback to Supreme NYC.