London’s reputation as a destination for contemporary fashion is on the rise. While names like Selfridges and Harrods have pioneered in the retail landscape for over a century, there are a wide range of other boutiques that are putting the British capital on the map when it comes to fashion, sneakers and streetwear.
London, Europe’s third-biggest metropolis is large enough to cultivate a broad spectrum of tastes, whether your palate is more inclined to sneaker shopping, browsing through artisanal homewares, perusing high-fashion labels, or skimming through curated consignment goods, while other hidden gems are dotted throughout the city. I've excluded my favorite retail flagships from this small list (that means Supreme, Palace Skateboards, BBC, and so on).
After just coming back from London, wandering around Soho and other neighborhoods is a "hype beasts" dream afternoon. Oh, and I did visit Supreme and BBC too! Here's my up and coming list:
1. Footpatrol: one of London’s best-known stops for sneakers and streetwear.
2. Brown's Fashion: combining couture designers with streetwear.
3. Dover Street Market: This is a must for any streetwear beast and CDG fan.
4. Slam City Skates: Feels like when I went to Supreme NYC many years ago.
5. Liberty London: Established retailer doing hip streetwear collaborations.
6. Wavey Garms: Cool online reseller with a physical presence in London..cool!
7. size?: Very cool place for any sneakerhead and who isn't?
8. Hostem: Mix of luxury designers and streetwear.
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